EXPO ANTAD ALIMENTARIA MEXICO 2017
About the alliance
Alimentaria Exhibitions, a company of Fira de Barcelona, organizer of the Alimentaria show, among other events, has reached a strategic 5-year agreement with ANTAD, Mexico’s main outlet network to celebrate ExpoANTAD & Alimentaria México, which will take place on the 16th To the 18 of March of 2016 in the Expo of Guadalajara. As a result of this strategic alliance, the show will reinforce its leadership position in the Aztec country with the aim of strengthening its international position.
Expo ANTAD & Alimentaria México 2016 was born with the desire to consolidate itself as an international forum of reference in the circuit of fairs of the agri-food sector in the American continent.
Alimentaria Exhibitions will impress the maximum internationalization to the new hall, thanks to its knowledge of the international market of operators of the sector. For its part, ANTAD (the National Association of Self-Service and Department Stores) guarantees the assistance of practically all of the country’s distribution, due to its maximum representativeness between the points of sale, commerce and the chains of the sector in Mexico.
In addition, ANTAD will represent the interests of Alimentaria Exhibitions in Mexico and will be in charge of organizing missions of Mexican buyers to attend Alimentaria Barcelona. It is a model of alliance that Alimentaria Exhibitions is implementing in other countries to give visibility to the Alimentaria brand in international code.
Also, this decisive agreement gives the show and its respective organizers the status of leaders in the organization of food and beverage events in Mexico.